Beti Bacho Beti Padao

Beti Bacho Beti Padao is the campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls in India. Address the declining child sex ratio and related issues of women empowerment over a life cycle continum, t he objective of 'Beti Bachao, Beti Padhao' campaign is not only to generate awareness about the importance of girls' education but also to ensure that the welfare services meant for girls are being delivered in an efficient way.

For this purpose, Udaipur was one of the selected district in Rajasthan with low CSR to promote;

  • *) Prevention of gender biased sex selective elimination
  • *) Ensure survival and protection of girl child.
  • *) Ensure Education and participation of girl child.

I went to rural tribal areas to meet the panchayats and make them understand the need for educating the girl child. As the ambassador of Beti Bachao Beti Padhao program, I, along with my team travelled around udaipur City and rural area, spoke to principals of government girls schools, panchayats and other local authorities to find ways to ensure that every girl in the region had access to education.

When the PM launched the "Selfie with Daughter" initiative, I, along with a few government officials went to the houses of city icons and urged them to do the same. This became a huge hit on social media when proud parents celebrated their daughters on Facebook, Instagram and Twitter.

Further, I tried to explain the ill effects of child marriage to both old and young during our rallies in the villages and tribal belts around Udaipur. I remember an incident when I visited Sayra instead of seeing happiness and laughter in a home where a child was born, I heard curses and lament. A grandma on that day was bitterly regretting the birth of her 4th granddaughter. It hurt me immensely and I decided to double in all my efforts to fight such stereotypes.

In coordination with Bal Sanrakshan Samiti, Vidhya Bhawan society organized training programmes for SHG members for better functioning related to bank linkages, grading, Government schemes / laws, health issues, political participation through gram sabha wards. I connected more than 75 women to the Women Industrial training institute, set up by the Government of Rajasthan.

Under the Beti Bachao Beti Padhao Program, I got the opportunity not only to help and improve the lives of other women but also to grow personally and be a more effective leader. I believe I was able to lead more effectively by showing others respect regardless of their age, position or title, creating an open environment where it would be easy for women to approach me.